Jayden Tan (b.1988) is a photographer & art director based in Singapore.
Inspired by pop music and culture, Jayden’s style is unmistakably striking and vibrant. His commercial sensibility from working in advertising, along with his eclectic mix of ideas, has led him to create works that are proven to be overnight sensations.
He communicates visually through his technical finesse & art craftsmanship, evoking a sense of heightened storytelling beyond just aesthetically-pleasing pixels.
In 2016, a personal photo series “Char Bor” crafted to commemorate Singapore’s National Day went viral and was exhibited across Singapore by InstaSG and National Youth Council. It was also featured in various local media and news channels.
In 2021, Jayden teamed up with fashion designer Josiah Chua to create a fashion photo series by repurposing McDonald's limited edition BTS Meal packaging. The photo series was an immediate hit and went viral across the world and was featured in HYPEBEAST, Nylon, Harper’s Bazaar, Elle, and more. It was also mentioned in McDonald’s earning call Q2 2021.
In March of 2023, his film photography portraits “640B” went viral, and received coverage from various online and offline news media.
He currently runs a boutique creative studio HeadQuartors in Singapore.
Selected Clients and Publications
Netflix, Warner Music Group, RAZER, Audio-Technica, Amazon Prime, Xiaomi, Carlsberg, The Macallan, Lazada, Beam Suntory, ASICS, OPPO, Changi Airport Group, Harper’s Bazaar Singapore, Nylon Singapore, August Man, NUYOU Singapore
Press
Mothership, March 2023 Red Tampines BTO becomes photoshoot venue, photographer shows beauty in eye of beholder
Yahoo! News, March 2023 ‘Spooky’ red Tampines block gets the photoshoot it deserves
The Straits Times, March 2023 Viral red HDB lift lobby becomes location for photo shoots
Int’l Photo Awards IPA 2017 - Honorable Mention
HYPEBEAST Would You Wear These Custom BTS x McDonald's Meal Sneakers?
The Independent Step aside, Avengers. Local artist creates uniquely Singaporean superheroes
SG Magazine This Singaporean fashion photographer turns everyday items into couture headpieces
SG Magazine Local photographer does it again with a photoshoot of “real” everyday Singaporean superheroes
Coconuts Singapore Singaporean photographer creates tongue-in-cheek local versions of ‘Girl with a Pearl Earring’
Mothership S'pore photographers style everyday Singaporean items as couture
Harper’s Bazaar Singapore 16 Incredible Singaporean Photographers To Get On Your Radar
TimeOut The most talented portrait photographers in Singapore
My Modern Met Amazing Non-Photoshopped Levitation Photos in Singapore
Daily Mail There's something in the air - it's the amazing 'levitating' people of Singapore
Yahoo! Photographer comes up with truly Singaporean superheroes, including Lady Chope and Milo Marvel
CNA Into The Vault - S2E4: Fashion Nation
Channel 8 News 【狮城有约 之 我行我术】
AsiaOne Levitating? No, just indulging in flights of fancy
Canon Insider #ShootWithoutFear with the Canon EOS M6 Mark II
Canon Snapshot Levitating Around Singapore
TrendHunter These Surreal Levitation Photos from Singapore are Illusory